At Candour, we feel incredibly privileged to work alongside local businesses that share our commitment to community and sustainability. One of the most inspiring partnerships we have is with Val and her team at The Bloom Room on Main Street, Mornington. Val is a true artist and innovator, bringing creativity, care for the environment, and support for local growers into everything she does.
Val from The Bloom Room: A Florist with a Passion for Sustainability
Val has redefined what it means to be a florist in today’s world. With over 30 years of experience, she combines breathtaking design with a strong focus on reducing environmental impact, setting a new standard for sustainable floristry. Through her thoughtful practices, Val has become a shining example of how beauty and responsibility can flourish together.
Innovating for a Greener Future
Val has worked tirelessly to ensure that every arrangement created at The Bloom Room reflects our shared commitment to sustainability. One of her most impressive innovations has been finding an eco-friendly alternative to traditional floral foam, which is often toxic and contributes to plastic waste. Val has perfected the art of hand-tied arrangements, ensuring that the beauty and structure of her designs are never compromised while eliminating harmful materials. Though these arrangements take longer to craft, Val’s dedication to reducing her impact on the planet drives her to make this extra effort.
“Flowers should return to the earth as nature intended,” Val often says. “We create beauty, but we also have a responsibility to protect the world that gives us these incredible blooms.”
Championing Local Growers
Another way Val is making a difference is by sourcing only locally grown flowers, steering clear of cheaper, mass-produced imports. She believes that local growers produce far superior flowers—healthier, more vibrant, and always fresher. Every morning, Val visits the market or heads straight to the growers, hand-selecting the best seasonal blooms.
“There’s something special about working with flowers that were picked that very morning,” Val shares. “Not only are they fresher, but they also tell a story of the land and the season.”
By choosing local flowers, Val supports Australian growers, reduces the carbon footprint of her supply chain, and ensures that each arrangement reflects the beauty of the changing seasons. She finds inspiration in how different flowers thrive each year, sometimes flourishing due to favourable conditions, and other times struggling under different environmental pressures.
A Mentor for the Next Generation
With over 30 years of experience in floristry, Val is also deeply committed to passing on her knowledge to the next generation of florists. She takes great pride in training young florists, ensuring that they learn not just the art of flower arranging but also the importance of sustainable practices.
“Sustainability isn’t just a trend—it’s the future of floristry,” Val says. “I want to teach the next generation that beauty and responsibility can go hand in hand.”
Visit The Bloom Room
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If you’re ever passing through Main Street, Mornington, be sure to stop by The Bloom Room and meet Val and her wonderful team. She loves chatting about flowers, sustainability, and the ever-changing beauty of the seasons. And if you’re up for it, snap a photo with her in front of the stunning mural along the side of the building—a vibrant tribute to her love of flowers, commissioned from a local artist.
At Candour, we’re proud to work alongside people like Val, who share our commitment to making a positive impact. Her passion, dedication, and artistry ensure that every arrangement is not only breathtaking but also kind to the planet. Next time you need flowers, choose The Bloom Room—where beauty and sustainability bloom together.
